Success in business can sometimes feel elusive.  The reality is that it is often right there in front of you, all you need to do is get out of your own way.  I know what you are thinking -- what do you mean?!  I am not in my own way! I work hard every single day, I am totally committed to success, and I am doing any and everything in my power to find success!  Here is the thing, there are three areas where I see even the hardest working individuals struggling and it is stopping your success!

1) Let Go of Perfection! How would your day to day business (and life, really!) change if instead of striving for perfection, you did things good enough? 
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I get it - you want to look professional. You want your messaging to be on point. You want people to perceive you as flawless.  Guess what?! No one is looking for perfection!  What they are looking for is someone who is relatable. Someone who understands them and what they are going through.  Most likely your desire for perfection is censoring your message or at the very least it is causing you to be inconsistent because creating and launching things is so time consuming.  

Give yourself some grace and stop holding back your message from the world -- I promise you, someone needs to hear it (and they've been waiting!)

2) Address Your Limiting Beliefs Head On.  Do you take the time to journal to really capture what it is that is holding you back?!  So often I will hear from clients they have no idea why they are stuck in a certain place in their business.  After asking a few questions, the answer is so obvious!  They just hadn't given themselves the time to ask the tough questions to uncover the limiting belief that is keeping them stuck.  This is why journaling is a part of my Six Figure Power Hour™️ - you can't move forward if you are tethered to the ground. 

Once you have identified your Limiting Beliefs, you need to face them head on by acknowledging that they are beliefs, not truths (seriously, find the data to back the alternative up!), then write a new belief that you will try out for the next few weeks.  

3) Take Massive Action! Don't wait! Don't Overthink. JUST GO!  Want to launch a group program, start talking about it and get people registered! Seriously, you can figure out the details faster than you think you can!  Debating between two courses of action, try one!  If it doesn't work, try the other!  The greatest amount of clarity comes from messy action, not overthinking and over planning.  Nothing we do is ever set in stone, I promise! The lessons you will learn from taking massive action are priceless, get out of your own way and just do it!

Business should feel easy, fun, and aligned.  Embracing these three steps makes that possible -  Don't waste anymore time on perfection, limiting beliefs and inaction, you deserve to love what you do and to be successful!

And if you are ready to take action but not sure what action will actually move the needle for you - book your Business X-Ray today!

If you've been reading my blog over the last few months, you've hear me talk quite a bit about the Minimum Viable Awesome (MVA) aka the Six Figure Power Hour™️.  If you haven't read any of the blogs on it, the key take-away is:  your business can be both simple and successful; that it doesn't have to be built on 15 hour days, in fact I have built my entire business on 15 minute increments of work; and you don't need to learn any new strategy - you just need to start taking massive action!

In April I hosted my Six Figure Power Hour™️ 5 Day Challenge, where I laid out all of the various components of the power hour and explained to you why each element works to get you to a place where you are consistently booked and you are selling out programs before they even release. 

So why am I talking about this again so soon?!  Because summer months = feeling like you don't want to work or don't have time to work.  Unfortunately, if we stop working all together then when it comes time to start working again, there will be no one in the pipeline.  But what if with just one hour a day you could keep things moving forward, so when the kids are back in school and the weather is colder your schedule is booked already?!

You all know that I am taking the month of July off of work - we are going to be traveling all over Florida, enjoying sunshine and quality family time! My goal is to be checked out from business as much as possible BUT I know that I can commit at least an hour a day (although it will likely be less because I have already prepared content and my schedule will consist of whether we are at the beach or pool that day!)  I will be spending time journaling, goal setting, and setting my intention for my business when I return to work in August.  I will also still be doing my 3 & 2 from my 321 Client Acquisition Blueprint™️.

I know what it is like to feel like the world is on your shoulders and you have to do ALL. THE. THINGS... in life and in business.  In case you need it, I am giving you permission to just do the MVA and spend a little extra time enjoying the sunshine and your family this summer! 

If you are interested in learning more about MVA, check out these blogs:
Six Figure Habits
It's As Simple as 3, 2, 1...
Set Yourself Up for Success Each Day
How to Create Your Six Figure Life with One {Simple} Habit

If you are ready to master the Six Figure Power Hour™️, be sure to check out my Masterclass by clicking HERE!

Creating content can feel like it is a never ending task! However, I have found over the years that there are things that I can do to streamline the process and make it feel simple.  

1) Get crystal clear on your message! So how do you get crystal clear on your messaging?! Every single one of my clients creates a framework of 3 Pillars that their business is based on and that they provide to their clients.  This makes creating content extremely easy because they always have something to refer back to if they are out of ideas of what to talk about. 

Determining your 3 Pillars may not be very difficult -- if you are posting content consistently, you are likely talking about several themes regularly, you just need to package them in a cohesive manner.  If you want to learn more, I recently went live to talk about the Importance of 3 Pillars in Your Business in my Facebook Group.  

2) Create a List of Catchy Headings - Now that you have a your message crystal clear, consider your three pillars and brainstorm a list of topics you would like to talk about. Don't write the posts YET, just make a list of catchy headings you can refer back to. 

3) Have a Plan for Getting it Written - The key to any content strategy is to be consistent.  Make sure when you are deciding when and where to post, that you have the time available to create daily content. Do you send a weekly email, write a weekly blog and post daily in your Facebook Group?  This is the part where many get overwhelmed but stay with me!  If you are prepping materials for the following month, it means you have approximately 20 posts to create.  Look back at your list of catchy headings and assign them to specific days.  Spend the next 2 work weeks creating 2 of those posts per day. Some like to knock this out in one day but I find that this often leads to your content feeling forced or falling flat
 
4) Have a Structure for Writing Your Posts - Every single one of my Facebook Posts follows my 5 step process outlined in my Six Figure Power Hour™️ - Catchy Title, 3 Bullet Points, Call to Action.  Because there is a structure, when I go to write my posts I don't have to put a ton of thought into how it will turn out and it gives me a format to clearly convey my messaging.

5) Repurpose Your Content - Constantly creating new content can be overwhelming (and not always the best use of your time!), this is why mastering repurposing your content is so important!  One Facebook post can be transformed into a blog, email, IG post and a variety of other types of content with simple tweaks.  This also ensures that your audience receives your message from a wide variety of sources framed in a variety of different ways, which may help them to understand and internalize the information more. 

Always remember, it is better to have less than perfect consistent messaging than inconsistent perfect content.  Commit to getting crystal clear on your message and then start talking about it - not every post will be a slam dunk and that is ok!

I was recently having a conversation with Shelly Longenecker of Dinner for a Dollar.  We were talking about the disconnect between having a brand and being a brand and how we have seen that play out in the lives of those around us.  Shelly said something that really stuck with me, she said: Don't be so busy having a brand that you forget to be your brand.

Take a minute and ask yourself, do you have a brand or are you being the brand?

When you have a brand, it is detached from you.  It is not infused with your personality or your true authentic self.  In contrast, when you are being your brand, it is connected to you.  It is an authentic representation of who you are, what lifestyle you are living and what you value. 

So how do you start being the brand?  

1) Make Sure You are in Alignment - Are you walking the talk? Are you doing the things you tell your clients to do? Does your real life match what you are showing on your social media feed.  Newsflash: people can feel when your brand is not in alignment with your life.  So if you are telling people to do something, then you need to be doing it as well.  For example, I can't tell my clients that the Power Hour is nonnegotiable and needs to be done everyday but I am not doing it, what does that say about my business and my brand? It would be out of alignment.  {Don't worry, I do it everyday!}

2) Being vs Doing - Remember back to my Vision Board Workshop when we talked about how you need to Be, in order to Do, so that you can Have?  Too often, I see people focused on doing.  If you constantly focus on doing, it will always feel hard and you will always feel like you are putting on a show.  If instead you focus on being, then it is going to be effortless.  You will simply be showing up as yourself.  When you live your life and create a brand based on the truest version of yourself, people will be attracted to your authenticity.  You need to live a life and build a brand that is truest to you, your messaging will become so powerful that you will attract people without even trying - they will be drawn to your energy and authenticity.  

This doesn't mean you have to live a perfect life or never struggle - you can live a perfectly imperfect life but just make sure you are showing up authentically for your audience.  

3) Be clear on what you are actually selling (and it isn't what you think it is!)  At the end of the day we are all selling hope! No one is actually buying the product or service you are selling, they are buying the energy of what you're selling and the hope of what you have to offer.  Seriously, no matter what it is you sell, you are selling hope.  If you sell houses, you are selling the hope of a better place to raise your family.  If you sell cars, you are selling hope of not having to worry about your car breaking down while you are driving from point A to point B.  If you sell coaching, you are selling the hope of more business, more clients, more money or alignment.  

Sometimes we get too caught up in the messaging and trying to show all of the various elements of our program - we give too much information about the how and it falls flat.  Instead of getting caught in the weeds, focus on the end result and the hope you have to offer. You can easily see the this in action by looking at two different ways for me to sell you my programs.  I could say: "Work with me and I will teach you my Power Hour and how to master your mindset."  OR I can say "When you work with me, you will get to live your six figure lifestyle by working less and making more."  They are both selling the same thing, but which one is more appealing to you?   

I promise you that taking the time to create a business where you are the brand vs you have the brand will be the best decision you ever make.  It will allow you to work from a place of authenticity and ease - it won't even feel like work anymore!  It will mean doing more of the things that you love and showing others that they can too!​