Hi, I’m Rebeca Lima—The Half A$$ Hustler®️.

I’m not your typical business coach. I don't share with you what has worked for me. I coach you on what is going to work for YOU after coaching over 1000 entrepreneurs to six, multi-six and even seven figures. 

I've been in marketing since I was 17 years old and seen it all. And done business through all of life seasons - little kids, health challenges, marriage challenges and moving - A LOT - I even survived a medical homeschooling situation that almost took me out...lol 

What sets me apart is my ability to uncover the bottlenecks and mindset blocks that keep you that never ending loop of feast and famine. No cookie-cutter solutions here. 
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I help my clients through Simply7, either the course itself or the 1:1 coaching that combines integrating your vision with the six steps to create a personal brand that gets you paid (the same framework from my mastermind Six Figure Society®️). 

But I’ll be honest—working with me isn’t just about business strategy. When I partner with my clients, I become their business partner for hire. We talk about everything because I coach the person, not just the problem. My “open heart, open inbox” approach means I’m the person to help you brainstorm, strategize and will also call you out on your blindspots.

When you work with me, you’re not just another client. You become part of the #OGs, a community of ambitious, driven business owners redefining success on their own terms. It’s like sitting down for coffee with a friend who also happens to be a business genius (hey! It's not bragging if its true)!

Ready to simplify your success and multiply your results? Let’s make it happen.
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"Without wise counsel, plans fail; but with trusted advisors, they succeed and thrive."
Proverbs 15:22 (NIV)

You’re already a powerhouse​


​Let’s be honest.
You have the grit.
The drive.
The skill.
The lived experience.
The kind of natural genius people come to you for without you even trying.
When you’re focused, you can get more done in a day than most people get done in a week.
So why does it still feel like the results don’t always match the effort?
Why does your content sound good - but not always feel like you?
Why does your offer make sense - but still need so much explaining?
Why does your marketing feel like a loop of tweaking, reworking, second-guessing, and starting over?
​Why does your business have all the “right” pieces, but they still don’t seem to be working together?
Here’s what I want you to know:
You’re not behind.
You’re not broken.
You’re not missing the magic strategy everyone else seems to have found.
You’re just done building from the wrong playbook.
And once your business is built around your vision, your voice and your natural way of leading - the entire ecosystem starts making more sense.

Certifications & Training:

Named as one of the top 40 Coaches to follow in 2019!
 Certified Strategic Interventionist​
100 Hours of Coaching with Robbins Madanes Training with my teachers the famous Tony Robbins,
​ Chloe Madanes Mark and Magali Peysha 
Degree in Business Administration & Marketing
10 Years as a financial administrator & human resources of a multi-million dollar business 
National Achievers Congress - Wealth Summit 
Foundation in Hypnotherapy - Rapid Transformational Hypnotherapy 
The Science of Well-Being by Yale University 
The Power of Influence for Positive Impact - Harvard Business School Online
Psychoanalytic Training with Andrea Vermont Institute 
State College of Florida Entrepreneurship, Marketing & Personal Branding Adjunct Professor