Hi, I’m Rebeca Lima—The Half A$$ Hustler®️. I’m not your typical business coach. I help entrepreneurs scale their businesses to six, multi-six, and seven figures without the endless hustle. My mission is simple: to show you that success doesn’t have to come at the expense of your well-being, freedom, or joy.
My journey has been anything but conventional. I’ve overcome third-world poverty, homelessness after leaving a toxic relationship, and a near-death experience that forced me to reevaluate my purpose. I’ve built a thriving business while managing significant health challenges, and I’m living proof that you can define success on your terms.
What sets me apart is my ability to uncover the mindset blocks that keep you stuck. I believe every business owner is unique, which is why I combine neuroscience-backed strategies with a personalized approach. No cookie-cutter solutions here—just a plan that aligns with your strengths, values, and vision. I help my clients through Simply7, my 1:1 coaching program, and the Six Figure Society®️ Vault, where I’ve created a hybrid approach to help business owners build their six-figure foundation with simplicity. For coaches and consultants, I developed the Vision Integration®️ Method certification, where I teach you how to blend neuroscience with actionable strategies to help your clients achieve life-changing results. But I’ll be honest—working with me isn’t just about business strategy. When I partner with my clients, I become their business partner for hire. We talk about everything because I coach the person, not just the problem. My “open heart, open inbox” approach means I’m with you every step of the way. When you work with me, you’re not just another client. You become part of the #OGs, a community of ambitious, driven business owners redefining success on their own terms. It’s like sitting down for coffee with a friend who also happens to be a business genius—and I’ll make sure you walk away with a completely transformed life. Ready to simplify your success and multiply your results? Let’s make it happen. "Without wise counsel, plans fail; but with trusted advisors, they succeed and thrive." Proverbs 15:22 (NIV)
Certifications & Training:
Named as one of the top 40 Coaches to follow in 2019!
Certified Strategic Interventionist 100 Hours of Coaching with Robbins Madanes Training with my teachers the famous Tony Robbins, Chloe Madanes Mark and Magali Peysha
Degree in Business Administration & Marketing
10 Years as a financial administrator & human resources of a multi-million dollar business
National Achievers Congress - Wealth Summit
Money Bootcamp with Denise Duffield-Thomas (Author of "Get Rich Lucky Bitch")
Foundation in Hypnotherapy - Rapid Transformational Hypnotherapy
The Science of Well-Being by Yale University
The Power of Influence for Positive Impact - Harvard Business School Online