Rebeca Lima, fondly known as the Half A$$ Hustler®️, is not your typical business coach. She’s a trailblazer in business coaching and money mindset, guiding entrepreneurs to scale their businesses to six, multi-six, and seven figures—and ditch the endless hustle for good. From overcoming third-world poverty and experiencing homelessness after leaving a toxic relationship to surviving a near-death experience that forced her to reevaluate her purpose, Rebeca’s journey is nothing short of extraordinary. She has grown a business while managing a slew of health challenges, and she’s living proof that you can redefine success on your own terms. What truly sets Rebeca apart is her ability to identify the mindset blocks that keep entrepreneurs stuck. She blends this with personalized, sustainable business strategies that align with each client’s unique strengths—never a one-size-fits-all approach.
Her signature program, the Six Figure Society®️, has become the gold standard for entrepreneurs looking to scale with support like no other. Meanwhile, her Vision Integration®️ Method certification empowers coaches and consultants to combine neuroscience with tangible strategies to achieve life-changing results for their clients.
But don’t let her results intimidate you—Rebeca’s “open heart, open inbox” policy is changing the coaching game with her “walk with you” approach. Her genuine passion for empowering others shines through in every interaction, making her not just a coach, but a trusted advisor to industry leaders.
When you work with Rebeca, you’re not just another client—you become part of the #OGs, a community of go-getters committed to real, meaningful success. It’s like having coffee with a friend who just happens to be a business genius.
Come for the strategy, stay for the transformation, and leave with a completely different life. "Without consultation, plans are frustrated, but with many counselors they succeed." Proverbs 15:22 (NIV)
Certifications & Training:
Named as one of the top 40 Coaches to follow in 2019!
Certified Strategic Interventionist 100 Hours of Coaching with Robbins Madanes Training with my teachers the famous Tony Robbins, Chloe Madanes Mark and Magali Peysha
Degree in Business Administration & Marketing
10 Years as a financial administrator & human resources of a multi-million dollar business
National Achievers Congress - Wealth Summit
Money Bootcamp with Denise Duffield-Thomas (Author of "Get Rich Lucky Bitch")
Foundation in Hypnotherapy - Rapid Transformational Hypnotherapy
The Science of Well-Being by Yale University
The Power of Influence for Positive Impact - Harvard Business School Online