Life coach & Money CoachRebeca Lima
Hi, I’m Rebeca Lima—The Half A$$ Hustler®️.
I’m not your typical business coach. I help entrepreneurs scale their businesses to six, multi-six, and seven figures without the endless hustle. My mission is simple: to show you that success doesn’t have to come at the expense of your well-being, freedom, or joy.

My journey has been anything but conventional. I’ve overcome third-world poverty, homelessness after leaving a toxic relationship, and a near-death experience that forced me to reevaluate my purpose. I’ve built a thriving business while managing significant health challenges, and I’m living proof that you can define success on your terms.

What sets me apart is my ability to uncover the mindset blocks that keep you stuck. I believe every business owner is unique, which is why I combine neuroscience-backed strategies with a personalized approach. No cookie-cutter solutions here—just a plan that aligns with your strengths, values, and vision.
​
I help my clients through Simply7, my 1:1 coaching program, and the Six Figure Society®️ Vault, where I’ve created a hybrid approach to help business owners build their six-figure foundation with simplicity. For coaches and consultants, I developed the Vision Integration®️ Method certification, where I teach you how to blend neuroscience with actionable strategies to help your clients achieve life-changing results.
But I’ll be honest—working with me isn’t just about business strategy. When I partner with my clients, I become their business partner for hire. We talk about everything because I coach the person, not just the problem. My “open heart, open inbox” approach means I’m with you every step of the way.
When you work with me, you’re not just another client. You become part of the #OGs, a community of ambitious, driven business owners redefining success on their own terms. It’s like sitting down for coffee with a friend who also happens to be a business genius—and I’ll make sure you walk away with a completely transformed life.
Ready to simplify your success and multiply your results? Let’s make it happen.
"Without wise counsel, plans fail; but with trusted advisors, they succeed and thrive."
Proverbs 15:22 (NIV)

You’re already a powerhouse​


​Let’s be honest.
You have the grit.
The drive.
The skill.
The lived experience.
The kind of natural genius people come to you for without you even trying.
When you’re focused, you can get more done in a day than most people get done in a week.
So why does it still feel like the results don’t always match the effort?
Why does your content sound good - but not always feel like you?
Why does your offer make sense - but still need so much explaining?
Why does your marketing feel like a loop of tweaking, reworking, second-guessing, and starting over?
​Why does your business have all the “right” pieces, but they still don’t seem to be working together?
Here’s what I want you to know:
You’re not behind.
You’re not broken.
You’re not missing the magic strategy everyone else seems to have found.
You’re just done building from the wrong playbook.
And once your business is built around your vision, your voice, your money mindset, your signature offer, and your natural way of leading - the entire ecosystem starts making more sense.

Certifications & Training:

Named as one of the top 40 Coaches to follow in 2019!
 Certified Strategic Interventionist​
100 Hours of Coaching with Robbins Madanes Training with my teachers the famous Tony Robbins,
​ Chloe Madanes Mark and Magali Peysha 
Degree in Business Administration & Marketing
10 Years as a financial administrator & human resources of a multi-million dollar business 
National Achievers Congress - Wealth Summit 
Foundation in Hypnotherapy - Rapid Transformational Hypnotherapy 
The Science of Well-Being by Yale University 
The Power of Influence for Positive Impact - Harvard Business School Online
Psychoanalytic Training with Andrea Vermont Institute 
State College of Florida Entrepreneurship, Marketing & Personal Branding Adjunct Professor