I was recently having a conversation with Shelly Longenecker of Dinner for a Dollar. We were talking about the disconnect between having a brand and being a brand and how we have seen that play out in the lives of those around us. Shelly said something that really stuck with me, she said: Don't be so busy having a brand that you forget to be your brand. Take a minute and ask yourself, do you have a brand or are you being the brand? When you have a brand, it is detached from you. It is not infused with your personality or your true authentic self. In contrast, when you are being your brand, it is connected to you. It is an authentic representation of who you are, what lifestyle you are living and what you value. So how do you start being the brand? 1) Make Sure You are in Alignment - Are you walking the talk? Are you doing the things you tell your clients to do? Does your real life match what you are showing on your social media feed. Newsflash: people can feel when your brand is not in alignment with your life. So if you are telling people to do something, then you need to be doing it as well. For example, I can't tell my clients that the Power Hour is nonnegotiable and needs to be done everyday but I am not doing it, what does that say about my business and my brand? It would be out of alignment. {Don't worry, I do it everyday!} 2) Being vs Doing - Remember back to my Vision Board Workshop when we talked about how you need to Be, in order to Do, so that you can Have? Too often, I see people focused on doing. If you constantly focus on doing, it will always feel hard and you will always feel like you are putting on a show. If instead you focus on being, then it is going to be effortless. You will simply be showing up as yourself. When you live your life and create a brand based on the truest version of yourself, people will be attracted to your authenticity. You need to live a life and build a brand that is truest to you, your messaging will become so powerful that you will attract people without even trying - they will be drawn to your energy and authenticity. This doesn't mean you have to live a perfect life or never struggle - you can live a perfectly imperfect life but just make sure you are showing up authentically for your audience. 3) Be clear on what you are actually selling (and it isn't what you think it is!) At the end of the day we are all selling hope! No one is actually buying the product or service you are selling, they are buying the energy of what you're selling and the hope of what you have to offer. Seriously, no matter what it is you sell, you are selling hope. If you sell houses, you are selling the hope of a better place to raise your family. If you sell cars, you are selling hope of not having to worry about your car breaking down while you are driving from point A to point B. If you sell coaching, you are selling the hope of more business, more clients, more money or alignment. Sometimes we get too caught up in the messaging and trying to show all of the various elements of our program - we give too much information about the how and it falls flat. Instead of getting caught in the weeds, focus on the end result and the hope you have to offer. You can easily see the this in action by looking at two different ways for me to sell you my programs. I could say: "Work with me and I will teach you my Power Hour and how to master your mindset." OR I can say "When you work with me, you will get to live your six figure lifestyle by working less and making more." They are both selling the same thing, but which one is more appealing to you? I promise you that taking the time to create a business where you are the brand vs you have the brand will be the best decision you ever make. It will allow you to work from a place of authenticity and ease - it won't even feel like work anymore! It will mean doing more of the things that you love and showing others that they can too!
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AuthorI love sharing many of my beliefs, thoughts and at times unpopular opinions. Archives
November 2023
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