If you've been reading my blog over the last few months, you've hear me talk quite a bit about the Minimum Viable Awesome (MVA) aka the Six Figure Power Hour™️.  If you haven't read any of the blogs on it, the key take-away is:  your business can be both simple and successful; that it doesn't have to be built on 15 hour days, in fact I have built my entire business on 15 minute increments of work; and you don't need to learn any new strategy - you just need to start taking massive action!

In April I hosted my Six Figure Power Hour™️ 5 Day Challenge, where I laid out all of the various components of the power hour and explained to you why each element works to get you to a place where you are consistently booked and you are selling out programs before they even release. 

So why am I talking about this again so soon?!  Because summer months = feeling like you don't want to work or don't have time to work.  Unfortunately, if we stop working all together then when it comes time to start working again, there will be no one in the pipeline.  But what if with just one hour a day you could keep things moving forward, so when the kids are back in school and the weather is colder your schedule is booked already?!

You all know that I am taking the month of July off of work - we are going to be traveling all over Florida, enjoying sunshine and quality family time! My goal is to be checked out from business as much as possible BUT I know that I can commit at least an hour a day (although it will likely be less because I have already prepared content and my schedule will consist of whether we are at the beach or pool that day!)  I will be spending time journaling, goal setting, and setting my intention for my business when I return to work in August.  I will also still be doing my 3 & 2 from my 321 Client Acquisition Blueprint™️.

I know what it is like to feel like the world is on your shoulders and you have to do ALL. THE. THINGS... in life and in business.  In case you need it, I am giving you permission to just do the MVA and spend a little extra time enjoying the sunshine and your family this summer! 

If you are interested in learning more about MVA, check out these blogs:
Six Figure Habits
It's As Simple as 3, 2, 1...
Set Yourself Up for Success Each Day
How to Create Your Six Figure Life with One {Simple} Habit

Creating content can feel like it is a never ending task! However, I have found over the years that there are things that I can do to streamline the process and make it feel simple.  

1) Get crystal clear on your message! So how do you get crystal clear on your messaging?! Every single one of my clients creates a framework of 3 Pillars that their business is based on and that they provide to their clients.  This makes creating content extremely easy because they always have something to refer back to if they are out of ideas of what to talk about. 

Determining your 3 Pillars may not be very difficult -- if you are posting content consistently, you are likely talking about several themes regularly, you just need to package them in a cohesive manner.  If you want to learn more, I recently went live to talk about the Importance of 3 Pillars in Your Business in my Facebook Group.  

2) Create a List of Catchy Headings - Now that you have a your message crystal clear, consider your three pillars and brainstorm a list of topics you would like to talk about. Don't write the posts YET, just make a list of catchy headings you can refer back to. 

3) Have a Plan for Getting it Written - The key to any content strategy is to be consistent.  Make sure when you are deciding when and where to post, that you have the time available to create daily content. Do you send a weekly email, write a weekly blog and post daily in your Facebook Group?  This is the part where many get overwhelmed but stay with me!  If you are prepping materials for the following month, it means you have approximately 20 posts to create.  Look back at your list of catchy headings and assign them to specific days.  Spend the next 2 work weeks creating 2 of those posts per day. Some like to knock this out in one day but I find that this often leads to your content feeling forced or falling flat
 
4) Have a Structure for Writing Your Posts - Every single one of my Facebook Posts follows my 5 step process outlined in my Six Figure Power Hour™️ - Catchy Title, 3 Bullet Points, Call to Action.  Because there is a structure, when I go to write my posts I don't have to put a ton of thought into how it will turn out and it gives me a format to clearly convey my messaging.

5) Repurpose Your Content - Constantly creating new content can be overwhelming (and not always the best use of your time!), this is why mastering repurposing your content is so important!  One Facebook post can be transformed into a blog, email, IG post and a variety of other types of content with simple tweaks.  This also ensures that your audience receives your message from a wide variety of sources framed in a variety of different ways, which may help them to understand and internalize the information more. 

Always remember, it is better to have less than perfect consistent messaging that inconsistent perfect content.  Commit to getting crystal clear on your message and then start talking about it - not every post will be a slam dunk and that is ok!

I was recently having a conversation with Shelly Longenecker of Dinner for a Dollar.  We were talking about the disconnect between having a brand and being a brand and how we have seen that play out in the lives of those around us.  Shelly said something that really stuck with me, she said: Don't be so busy having a brand that you forget to be your brand.

Take a minute and ask yourself, do you have a brand or are you being the brand?

When you have a brand, it is detached from you.  It is not infused with your personality or your true authentic self.  In contrast, when you are being your brand, it is connected to you.  It is an authentic representation of who you are, what lifestyle you are living and what you value. 

So how do you start being the brand?  

1) Make Sure You are in Alignment - Are you walking the talk? Are you doing the things you tell your clients to do? Does your real life match what you are showing on your social media feed.  Newsflash: people can feel when your brand is not in alignment with your life.  So if you are telling people to do something, then you need to be doing it as well.  For example, I can't tell my clients that the Power Hour is nonnegotiable and needs to be done everyday but I am not doing it, what does that say about my business and my brand? It would be out of alignment.  {Don't worry, I do it everyday!}

2) Being vs Doing - Remember back to my Vision Board Workshop when we talked about how you need to Be, in order to Do, so that you can Have?  Too often, I see people focused on doing.  If you constantly focus on doing, it will always feel hard and you will always feel like you are putting on a show.  If instead you focus on being, then it is going to be effortless.  You will simply be showing up as yourself.  When you live your life and create a brand based on the truest version of yourself, people will be attracted to your authenticity.  You need to live a life and build a brand that is truest to you, your messaging will become so powerful that you will attract people without even trying - they will be drawn to your energy and authenticity.  

This doesn't mean you have to live a perfect life or never struggle - you can live a perfectly imperfect life but just make sure you are showing up authentically for your audience.  

3) Be clear on what you are actually selling (and it isn't what you think it is!)  At the end of the day we are all selling hope! No one is actually buying the product or service you are selling, they are buying the energy of what you're selling and the hope of what you have to offer.  Seriously, no matter what it is you sell, you are selling hope.  If you sell houses, you are selling the hope of a better place to raise your family.  If you sell cars, you are selling hope of not having to worry about your car breaking down while you are driving from point A to point B.  If you sell coaching, you are selling the hope of more business, more clients, more money or alignment.  

Sometimes we get too caught up in the messaging and trying to show all of the various elements of our program - we give too much information about the how and it falls flat.  Instead of getting caught in the weeds, focus on the end result and the hope you have to offer. You can easily see the this in action by looking at two different ways for me to sell you my programs.  I could say: "Work with me and I will teach you my Power Hour and how to master your mindset."  OR I can say "When you work with me, you will get to live your six figure lifestyle by working less and making more."  They are both selling the same thing, but which one is more appealing to you?   

I promise you that taking the time to create a business where you are the brand vs you have the brand will be the best decision you ever make.  It will allow you to work from a place of authenticity and ease - it won't even feel like work anymore!  It will mean doing more of the things that you love and showing others that they can too!​

Have you celebrated you this week?! How about today?! Take a minute to think about something you've accomplished in the last few days - perhaps it was going live for the first time, getting up a little earlier than the kids to knock out something from your to do list, committing to being present during family time, making a sale, connecting with a new potential client, making time for yourself, slowing down in your business to allow time to think about what is next, doing the MVA (minimum viable awesome) consistently... I could go on and on!

I have found that in general we don't celebrate enough.  We are so focused on our big goal that everything else has a tendency to feel like meh.  I am challenging you from this point forward to celebrate all of the steps along your journey!  When you do, you are acknowledging the abundance in your life. On the flip side, when we don't celebrate we are centering ourselves in a place of lack - we aren't enough until we get to a certain point.  I hate to break it to you but you won't ever create your six figure business or six figure life from a place of lack...

Bottom line: If you aren't celebrating, you are doing it all wrong!  Allow yourself to have fun! See the abundance around you! Practice gratitude! {It's ok to also acknowledge the hard parts of entrepreneurship... this isn't toxic positivity, I promise!}

Ok - what does a celebration look like?! Its different for everyone, so I challenge you to come up with a list of ways you can spoil yourself!  Some ideas to get you started: Taking an afternoon off, going on an extra long walk, treating yourself to a mani/pedi, ordering your fave coffee from the local coffee place, splurge on a new face mask, hold a dance party in your kitchen, take time for yourself and go outside and lay in a hammock to read or sleep, create an Amazon wish list and purchase items off it when you hit financial goals.

It doesn't matter how you celebrate, just celebrate!  

One thing you will find when you work with me is that I often have a different approach than many traditional coaches.  I don't ever offer a one size fits all approach to anything I do - my goal is to show you formulas that equal success but allow you to apply them in a way that works for your life and your business.  As you read the following ways to optimize your business, I want you to take time to reflect on what each suggestion means for you in your own business.  

1) Stand firm in the transformation you can offer - When I work with individuals I often find that they are offering both a lower cost option and a full package.  When I ask why this is, many state that it is so that more people can afford it or it is the easier sale or their hope is that people will invest in that first and then see the value in the higher priced item.  The issue with this situation is that someone isn't ever going to see the same result with a lower priced package as they will with your full package.  I challenge you to stop selling the band aid to your clients when what they really need is surgery.  

I know what you are thinking, but I promise it won't mean that you will make less money - it means that you will be more focused on showing people why they need your full package.  I worked with an individual once who had a small package for under $500 and a full package for $5000 - I told her to take away the $500 package and she listened.  That week she sold 3 $5000 packages. Why? Because it was what people needed and she was willing to show them why.

2) Stand firm in your values - We have this illusion that when we make six figures we are going to take days off, go on vacations, be present with our families.  The reality is, if we aren't willing to do it now then it isn't likely to ever happen. WHEN IS NOW!  Honor your values and stand firm in your boundaries now as you build your business and it is something that you will always carry with you.  

Not to mention, when you don't honor your values as you are building your business you are sending the message that you are operating from a scarcity mindset.    You are telling yourself, if I don't work on the weekends or spend extra time working at night then I won't be able to be successful.  When you stand in your values and establish clear boundaries, you are coming from a place of abundance and acknowledging that there is enough time and you don't have to work so hard to make money.

In case you need to hear it: It is OK to take weekends off, in fact I encourage it.  Make time for yourself and your family - ensure that you are building a business around your life, not your life around your business.  

3) Stand firm in your client experience - Your client acquisition system should never stop when you gain a client, you want the end result to be that every client is a fan.  For this reason, you need to make sure that you provide your clients with exactly what they need to be successful, no matter what the experts are telling you.  Don't feel pressured to have your program be a set time length because that is how your coach does it -- honor what feels good to you and allows you to best serve your clients.

For example, in my line of work, we are often coached to be low touch so that we can reach more clients and make more money ourselves.  That doesn't sit well with me - I want each and every one of my clients to know that I am fully invested in them and their results.  While your style may not be exactly the same as mine, focus on ensuring your clients feel like they get exactly what they need from you (and more!)  

When we are creating six figure businesses, we forget to anchor in a six figure life.  We have a misconception that when we level up our business we will level up the rest of our life, but that isn't the case.  We have to be equally leveling up all aspects of our lives to experience true success.  Focusing on standing firm in the transformation we offer, our values, and the client experience that feels right to us is a way to create a six figure business that honors and fits who we are as individuals and will support our six figure life now and in the future.   

​OK first things first - do you know what you would want your six figure life to look like?! Not the Pinterest version of it or a view from the outside into someone else's life! Take time right now and dream about what would change from your current way of living when you were living your Six Figure life?
 
Seriously, take the time to do it, I'll wait!  In fact, grab a piece of paper even and start jotting down the things that come to your mind! If you need a little help getting your thoughts flowing, here are some questions to ask: What would your house look like, what would your bed feel like, what kind of help/support would you have in place, what would your wardrobe/hair/accessories look like, how would you spend your days, would you want to travel, what other upgrades would you make?

Alright, ready to start living elements of that Six Figure life right now?!  Then do it! Look back at that list and determine what small incremental changes you can make today!  I'm not suggesting that you put yourself into debt, but it is ok to splurge on the slightly more expensive almond milk if you like how it tastes better and you know that once you are making six figures you won't ever buy the cheap brand again!  The key is to understand it doesn't have to be huge changes for you to have an energetic shift, maybe it is buying a new outfit that fits the vision of your six figure self, buying the more expensive soap to wash your hands with in your bathroom, upgrading your sheets, or going and getting a new haircut!  Perhaps you have visions of having a full time nanny, while you might not be able to afford that currently perhaps you can afford someone to come to the house for 2 hours a day every day.  Get creative and think outside of the box!

Want to know what incremental upgrades I made first?! I thought you would never ask!  My underwear drawer was first... I thought that women with matching underwear had their stuff together and I wanted to be like them.  Now I tell all of my clients to level up their life, starting with their underwear drawer... LOL!  Next up was our vacations.  As a family we started going to the places we wanted to vs what we thought we could "afford."  We also always add in a convertible when we are taking trips to the beach!

Living your six figure life doesn't have to be something that is far off and elusive! You can start living your six figure life today! Of course there will be elements you have to wait on but allow yourself to start loving your life now - enjoy the process of getting to your six figure dream life.

Over the last two weeks I have broken down my Six Figure Power Hour for you - beginning with my Client Acquisition Blueprint that helps you effortlessly connect with 780 potential clients to fill your calendar and waitlist and sell products before you even launch. Next we talked about Journaling, Planning Your Day, and Writing Your Goals & Tracking Your $ to ensure that you are in a Six Figure mindset to own your day, not be a victim of it. 

Here is the thing -- this isn't something you can do one time or for one week and see lasting results. You must create the habit and practice it everyday consistently.  Show up for yourself, for your potential, and for business.  I am often reminded of the quote from James Clear: "You do not rise to the level of your goals. You fall to the level of your systems."  Your goals are just ideas, you have to take action to make them happen.  

The Six Figure Power Hour is a system upon which your Six Figure Business is built on action.  I teach my clients that your Six Figure Power Hour is the Multiple Viable Awesome (or MVA as we call it) in your business. If you do nothing else in a day, you have to do this one thing! Build a habit to create your six figure business.

Last week, I told you about my Client Acquisition Blueprint and how I connect with 60 potential clients per month as a part of my Six Figure Power Hour.  This week we are going to talk about the planning aspect of the Six Figure Power Hour.

Sooooo... What does your morning look like?!  Do you find yourself rushing from the second your feet hit the ground?  What if I told you the first step in creating your Six Figure Business is taking time in the morning to slow down... yup I know you have a ton to do, but you aren't going to be successful if you are operating from a place without a plan. That is why my Six Figure Power Hour includes Journaling, Planning Your Day, and Writing Your Goals & Tracking Your $.

I hear excuses from people all the time about why they can't journal... it usually sounds something like I can't journal, I never know what to write; I don't like journaling, it doesn't do anything for me; or I don't have time to journal.  Guess what?!  There is no right or wrong thing to write, you don't know if it does (or doesn't) do something for you unless you try and all that I ask is you journal for 15 minutes.  Now that we have the excuses out of the way, let's talk about why we journal.  I don't know about you but my brain is constantly filled with stuff -- ideas for programs, thoughts about what I need to get done, what is for meals that day, what is currently happening in various aspects of my relationship - the list goes on...  Journaling helps to get all your thoughts out of your mind and onto paper.  You might be surprised with ideas you come up with, patterns you see in your thought process, or just how ready you feel to work when your brain doesn't feel so cluttered.  The key to journaling is to just write, without thinking - seriously, let go of the idea of right and wrong answers. 

I have three simple questions you can use each day as prompts: What can I do today that my future self will thank me for? What is on my mind? If my goals had already happened, I would...

Next up is planning your day. Take 15 minutes to specifically list out what you are going to be doing and when.  Make sure you have built in time to go live or post your call to action for the day.  This seems simple, but so many people just hit the ground running and don't sit down to prioritize what needs to get done, which can mean you spend time spinning your wheels on things that don't matter.  I am a firm believer that if you don't plan your day, than you become a victim of it.  

The last thing we are going to talk about is listing out your goals and tracking your dollars.  This is quite possibly the simplest step BUT it has HUGE impacts on your life and your business.  Every day, list out your BIG goals -- what are you working towards, what can you already visualize happening.  I recommend having 3-5 goals that you list out daily (the same ones!).  Also, take time to track your money daily!  You can structure this however you like (either each morning track what you made the day before or save this step for the end of the day!).  Don't discount things you received that have a monetary value but isn't necessarily money that hits your bank account.  

Ok - now you know how to complete all of the steps of my Six Figure Power Hour, you might be thinking - wow that is easy!  Guess what - That is what this system is meant to be, something that you can easily add to your day, to create a consistent routine that helps you to move your business forward!  Commit to it for 90 days and let me know your results - I can't wait to hear how much your business was positively impacted!

OK - I am going to give you the details on the first part of my Six Figure Power Hour: my Client Acquisition Blueprint.  It is the foundation of my business and how I guide my clients to having more clients than they know what to do with!  I have to be honest though, it is going to sound too good to be true.  You are going to think, that's it?! 

Every single day, I take 15 minutes to complete my Client Acquisition Blueprint.  This involves connecting with 3 totally new people, following up with 2 people and prepping 1 call to action post for social media.  I know what you are thinking, I told you that you would -- that's it?!  Yup! Let's take a moment to look closer at each of the elements.

3 - Connect with 3 totally new people.  Are you cold selling them?! NOPE 
Are you messaging them to let them know who you are and what you do?! NOPE 

You are connecting on a totally human level.  Look in FB groups or on IG - find something that genuinely interests you and let them know!  Don't overthink it, just engage with people as if you were out at a bar or sitting in the park watching your kids play.  Be a person first.  You might be surprised at where the conversation can go when you make a genuine connection. 

2 - Follow-Up with 2 new people.  Are you randomly messaging people you connected with and cold selling them?! NOPE Are you messaging people who you've never connected with before?! NOPE (that would be your 3 ;)) Are you jumping immediately into a conversation about who you are and what you are selling?!  NOPE  

You are following up the same way you would if you saw someone again at the bar who you saw before or the same mom you saw a few weeks.  Ask them how things are going.  If you became FB friends, comment on something new you realized they have been working on.  Invite them to hop on a coffee chat with you, so that you can get to know them better.  Again, just let the conversation happen naturally.  

1 - Prepare your Call to Action Post.  Every. Single. Day. you will post 1 call to action post on your personal profile.  Include a catchy title, three bullet points and a call to action at the end.  Your call to action post should help people to understand more of what you can do, how you can help them, and how they can connect with you.  What does that look like in action?!  Head over to my Facebook profile to see, because I practice what I preach ;)   

Here is the bottom line: Inviting people to like your business page won't get you clients! Inviting people to your group (without a serious nurturing plan) won't get you clients! Sending friend requests like a crazy person won't get you clients! Slow down, make true connections, have coffee talks and get to know people before you try to sell them!

If you do the Client Acquisition Blueprint daily, you would have connected with 15 people a week and 60 new people every month!  How many of those people know other people who need your services? But they will only tell them about YOU if you take the time to get to know them too!

So what is holding you back from starting?!  Remember it is super easy, so no excuses!

What if I told you that the key to having a six figure business wasn't what you thought it was... When I talk to people for the first time, they often think that having a six figure business is out of their reach because they haven't even begun to develop their branding, design their website, create their opt-in freebie, or create a picture perfect launch strategy with all the bells and whistles. But here is the thing, while all of those things are nice to have, they don't make or break your business. I have coached people to 10k months (and beyond), who still don't have all of those things! 

So what is a Six Figure Figure business based on?! Consistently following through on these specific habits daily: Setting your intention, planning your day, setting your goals, completing the 3-2-1 Client Attraction Blueprint, visiting your money goal, setting your belief for the day and journaling/visualizing.

I know what you are thinking - I barely have time to heat up my coffee, let alone add in all of those steps!  But here is the thing, with practice those steps will only take an hour or less.  Not to mention on days that you just don't feel like working, if you do only those things, you will find yourself continuing to move towards success. 

We will spend the next few weeks talking about each of those aspects but first I want you to fully understand that success is built on consistency!  The secret to my routine is YOU!  You have to choose to show up for yourself and your business everyday or you aren't going to see any changes.    

My money mentor Denise Duffield Thomas wrote an article about her gorgeous beach front house and she said "this is the house that consistency built!" That was months ago and I am still taken by that truth. Consistency is the name of the game. Consistent messy action - consistently connecting, growing, learning, and most of all implementing.  Consistency is what changes everything!

My business was built on consistent 15 minutes - not consistent 15 hour days.

My clients grow their business by showing up consistently. Growing their audience consistently. Working on their power hour consistently.

If you are ready to start consistently showing up in your business, tune in here on the blog and in my Facebook Group all this month to learn more about each step of my routine.