Times are super hard these days.

And lots of entrepreneurs are feeling from all sides. 

Not getting the assistance we need during crises and the backlash for those of us who decide to do business anyways. 

The thing is that no one is forcing anyone to purchase and I don't see how those who are still prospering during the crises are being selfish and the ones who are still making money in this situation are the ones who will seek this economy through. 

They are still employing their house cleaners, virtual assistants, contractors, and many times getting groceries not only for themselves but for their neighbors who are in need at times like this. 

No one is mad at target for being open. 

Actually - I am VERY grateful for them to stay open! 

So if you were made to feel guilty for keep business going as usual don't let other people's lack mindset affect your abundance mindset. 

Keep selling, keep shining and let's carry this economy on! 

Today when picking up the kiddos from school one of their sweet teachers mentioned how busy I must be since we are friends in FB! I was so happy telling her what a dream come true it is!

Many years ago as a working mom I dreamt of days, where I could pick up my kids from school. Most of all I dreamt of being able to snuggle on sick days. 
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I had to go back to work when my kiddos were 7 weeks old. I worked full time and went to college at night. I didn’t graduate til Julia was 6 months old!

Those were hard times. College work and processing payroll while nursing 🤱 my babies. It was mountains and mountains of paper and it felt like the work would never be done - and I would never be there for sick days.

Julia was only 3 years old in this picture. She had a 103 fever and I had to bring her to the office with me so I could finish my work. She laid down on chairs against the wall on a bunch of napkins we had put down. I used a package of diapers as a little pillow for her.

I can’t even begin to describe the amount of guilt, overwhelm and how stuck I felt. Many years later looking at this picture still makes me cry. 😭
Tomorrow might be a snow day. It might not. We won’t know til 5am. But it no longer matters because I’m here.

I’m here for sick days. For imaginary sick days (or mental health days). I’m here for drop offs, pick ups, field trips and everything in between.

Because I invested in myself my kids have a better quality of life!

Because I took risks they now can be home when they are not feeling well.

Because I expanded my horizons - my life looks very very different today!
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And for that I’m beyond grateful!
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So make an investment in yourself, take risks, and expand your horizons.
Do it for you!
Do it for them!
Do it to pave the way!
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Your self worth does not equal your net worth.

And your journey to self love might have to make a quick stop at self respect before your self love destination.

My journey started at a young age when adults would look at me with petty. I remember not words but their looks of feeling sorry for me. I remember feeling sorry for myself too at times, like when my school uniforms where too dirty or when I didn’t have money for books.

Being young and poor I made the assumption that they looked at me that way because I didn’t have much. So I made the decision then that if I had more I would be more. I subconsciously decided that my net worth would equal my self worth.

So I worked really hard to get that net worth going for me. I started juggling school and work at 13. I was 17 working in an administrative position in a federal bank and at 19 as an administrator of a multi million dollar business.

I had the apartment. The brand new car.The “power” position at work. Was going to college at night. Felt at the top of the world. But inside I was a disaster. My prince charming turned out to be a frog and was also financially and emotionally abusive. He often made a point to tell me that sacrificing sleep to go to college was a mistake because as an immigrant I wouldn’t sum to anything other than to stay home and have babies and that amazing position I had was pure luck.

I was so busy having it all that I forgot to be something. I completely lost track of who I was. My aspirations and my own identity. I was too busy proving to the world that I could have it all and woke up alone and lonely.

It was Christmas Day when I gave myself the gift of self respect by walking out of that marriage with just the clothes I had on. By respecting myself enough to walk away I gained one of the biggest life lessons til that point.

My net worth had nothing to do with my self worth.

Without much of a support system I slept in my car. I promised myself then that I would never be that broke or broken again.

My life looks very different now!
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And now I get to fulfill my promise of helping other entrepreneurs have more but most importantly BE more!

There are big talks about loving what you do and walking in alignment with your vision but what lot's of mentors forget to mention is that when you are absolutely crazy about your business you create subconsciously an unspoken currency; JOY!

There is nothing worse than doing business with someone who isn't loving what they do. And I get it - you are not going to love every single part of your business but you can work out outsource those things so that you are doing less and less of the stuff you don't love as you grow.

Lots of it has to do with stepping into that CEO mindset and out of the get it done mode. There is a big difference in working ON your business and IN your business.

Is easier to walk in alignment with your big vision when you are loving every minute of it. Lots of people self-sabotage when they start not liking parts of their business by overthinking their growth or assuming that expansion is the only way to make more money and end up frustrated and short-changed.

When you are chasing clients or customers you are also out of alignment. Don't get me wrong - you need an audience to sell to - without people purchasing what you have to offer there is not much of a business - but this does not have to feel like a constant battle and if it does then you are operating from a place of scarcity and not abundance.

Operating from an abundance mindset comes with flow, easiness and fun. All of those are joyful feelings. And when you are enjoying what you are doing you are also much more productive! You get things crossed off your list seamlessly!

When you start really loving your business you will become a magnet for what you are selling! And you know that your client acquisition doesn't end with a sale - it only ends when you create true fans!

Are you ready to love your business again? Let's get on a call and see if my millionaire in the making program is for you! ​

This is going to be a different kind of encouragement that I usually do. 

My message is mostly you can have it all - just not all at the same time (when it comes to money) but as of late I am seeing more and more clients who are living life way below their highest calling because they are trying to be all things to everyone. 

As women we are nurturing in nature which can lead to us being lost in our roles as wife, mother, sister, friend, daughter, entrepreneur....and what is the name of the role for ourselves??? ME!!! Being us feels inadequate even selfish. We make time for everyone but when we finally have time for ourselves we don't even know what to do with it. 

Many women who are also high achievers go through what is called as cross generation coalition which happens when there is role reversal in our lives. Basically when we try to mother our parents, grandparents or even perform at a higher capacity than the pay scale that we were originally hired for without the reward and once we wake up gasping for air we feel as it though it has become the expectation from us. 

The truth of the matter is that this expectation was created by you. You have not taught people how to treat you. Most importantly you have NOT shown them how to treat you which is just a matter of time before you start to feel resentful, lonely, sad, trapped, broke and even sick. 

The only way to really change this situation is to stop trying to be superwoman. Being superwoman is not the way to level up. Vulnerability is the only way to reach your next level. Being vulnerable with those around you and having those tough conversations that this is not what you want out of life and stepping into those roles is capping out your emotional and physical bandwidth. Then give it time for everyone to get accustomed to the new version of you and the new version of themselves too! 

Stop, say NO (NO is a complete sentence), let go, and get vulnerable! 

And if I can help you trade in your cape for self fulfillment - just reach out! 

Watch the FB live I did on this here! 

Today the kids were taking their sweet time getting ready and somehow even though they woke up late we made it right on time. We got everything that normally takes us one hour done in under 30 minutes - breakfast included.

There have been times where I have stayed so busy and still did not get much done. There have also been times that I was productive yet did not feel busy at all. According to the book 5 Second Rule by Mel Robbins (which I love and recommend to all of my clients), this phenomenon is called Parkinson's Law which basically states that "work expands to fill the amount of time given to it" or in my words it will take as long as you allow it to take.


Some of us keep busy to avoid doing the things that we no longer have the motivation to do. Here is the thing; you don't need motivation and somedays you won't have it but getting into the next level in any area of your life does not require motivation - required discipline. Doing the thing you said you were going to do long after you feel like it. 
Here are a couple of tips for being productive and efficient instead of busy:


1. Have a hard stop quitting time (this will make you use your time smarter) 
2. Have a "NO" work allowed day (for me is Sundays) 
3. Manage your distractions (it is impossible to prevent them but managing them is a must)
4. Work out (it is extremely important to get your body moving to get your mind sharp) 
5. Sleep hygiene (sleeping better makes your body better which makes your brain better) 
6. Putting shoes on (having shoes on makes you 25% more productive according to a few studies on embodied cognition)
7. Create a 10-minute task list (a list of everything that takes you 10 minutes or less and tackle them when you have little breaks in your day) 

Email me at rebeca@rebecalima.coach and let me know how these tips work out for you! 

​You are stuck not because you don’t know what to do next.
You are stuck because you are trying to pour from an empty cup.
You are exhausted from all of the decisions, choices and ideas on how making others lives easier.

No wonder you can’t even decide on dinner.

You spend all of your days “coaching” your team, family, friends and there is just not enough bandwidth left for your own projects, dreams or vision.
Then you start resenting everyone around you - you do so much for them - whey can’t they put you first for a change?
When you don’t put yourself first you create a pattern and “they” are simply emulating how you treat yourself.
When you don’t put yourself first you can’t expect anyone else to do it for you
And you can’t be mad at them for it either.

You started this mess!

You might have this wrong belief that putting yourself first is being “selfish” and being selfish is a bad thing.
Being selfish is only a bad thing for the people who benefited from you putting yourself last.
The world doesn’t benefit from you being the worst version of yourself.
No one does.
When you start putting yourself first everything will change.

When you start sleeping at a decent hour, eating decent meals, and working on your dreams your spark will be contagious.
Those who love you will beam from your happiness.
And they will start emulating the right behavior and work on themselves too!
There is nothing more empowering than watching someone chasing their dreams
When YOU decide that you are your best investment EVERYTHING changes!
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Isn’t it time for a change?

If you are ready to change your business come join us in The Next Level Academy. We have not officially started but the breakthroughs have (we are next level like that ) If you know any service based entrepreneur do them a favor a forward this email to them! For only $47 per month, they will have weekly business coaching calls in an amazing community to help them soar in business! No long term commitment required! 


Click here to join today! 

If you got here my safe assumption is that you are feeling stuck, unmotivated, overwhelmed just going through the motions of life when life itself seems to have escaped you. Here are 5 tips to get you unstuck when it comes to your goals:

1. Listen to your body

There was a study done demonstrating that our bodies know that danger before our mind realizes what is going on. The same thing happens to love, anxiety and adrenaline. What is your body telling you about this thing (goal)? Are you stuck because you are afraid of success or afraid of failure? Are you stuck because you are looking for external validation?

2. Listen to your heart
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What does your heart tell you about this thing (stuckness)? Is your heart not in it? Are you doing it to make money or do you honestly love to serve at this level? Are you doing this just to check off boxes or does it actually spark your light?

3. Step Away 

Sometimes we are too emotionally attached to this project to see clearly so getting away from it for a little while and coming back to it can do the trick (even if you have to force it). 

4. Step In

Ask a friend that doesn't care about your feelings or someone who loves you enough to tell you the truth for advice. This special friend needs to care more about your results than your feelings so it helps if its someone outside your circle of love. And relentless about it IF it's your passion. 

5. Ask for Help

Ask for exactly what you want! Ask the children to do chores, the hubs to pick up dinner (on Tuesdays and Thursdays - you need to be precise), the neighbor to mow the lawn, the teenager next door to babysit! Ask for help - we have this sense of community within us that we love to step in and be someone's hero and at the same time we despise asking for help! The trick here when it comes to the people in your daily life is to ask for exactly what you need and no in general terms. Saying I need more help around here does NOT get your point across. A little script is " I need help with (insert precise help) so that I can (insert one step towards your goal)" Ex: " I need you to do dinner on Wednesdays so that I can work on my business during that time". It takes a village and no one benefits from you dragging this out!

Let me know if you feel stuck - I have been done and have gotten myself and many others out of this funk so that they could let go of frustration and take on step into your full potential! 

Schedule your free discovery call today!

When we think of success, wealth and stability it all ties to money but it goes way beyond dollars and cents - wealth is who we become. 

You can probably think of people who are just "lucky" no matter what and those who are very "unlucky" no matter how hard they try. The lucky or unlucky part has become part of their personality and its almost like they wouldn't be who they are if it wasn't for all of the luck or unlucky they attract. 

When I completed my 100 hours of coaching for my certification I felt so proud. I was the first one in my class to complete the program (they don't let us graduate until we complete the test with 100% accuracy) so that was a big deal - but the icing on the cake is who I became. I became a person that coaches everyone around me when the opportunity arises and there are plenty of times that I get in trouble (my husband calls me out on this all the time ). 

Recently I was part of marketing research and I love helping other women so I don't mind answering all of their marketing questions, but I did unintentionally add a twist to it. I started coaching the researcher and the next day I work up to this message: 
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So coaching is not what I do, coaching is who I have become (sorry hubs)! 

On your own path to health and wealth who do you want to be? Do you want to be someone known for their generosity and grace? Do you want to be the one known as the trailblazer? Do you want to be someone that has left a legacy way beyond your own lifetime?

I know I do! I want to be able to change people's lives - not only through coaching but also through giving! 

It all starts with a decision! Just one decision that needs to be repeated day in and day out! You are one decision away from a completely different life!