One thing you will find when you work with me is that I often have a different approach than many traditional coaches. I don't ever offer a one size fits all approach to anything I do - my goal is to show you formulas that equal success but allow you to apply them in a way that works for your life and your business. As you read the following ways to optimize your business, I want you to take time to reflect on what each suggestion means for you in your own business.
1) Stand firm in the transformation you can offer - When I work with individuals I often find that they are offering both a lower cost option and a full package. When I ask why this is, many state that it is so that more people can afford it or it is the easier sale or their hope is that people will invest in that first and then see the value in the higher priced item. The issue with this situation is that someone isn't ever going to see the same result with a lower priced package as they will with your full package. I challenge you to stop selling the band aid to your clients when what they really need is surgery.
I know what you are thinking, but I promise it won't mean that you will make less money - it means that you will be more focused on showing people why they need your full package. I worked with an individual once who had a small package for under $500 and a full package for $5000 - I told her to take away the $500 package and she listened. That week she sold 3 $5000 packages. Why? Because it was what people needed and she was willing to show them why.
2) Stand firm in your values - We have this illusion that when we make six figures we are going to take days off, go on vacations, be present with our families. The reality is, if we aren't willing to do it now then it isn't likely to ever happen. WHEN IS NOW! Honor your values and stand firm in your boundaries now as you build your business and it is something that you will always carry with you.
Not to mention, when you don't honor your values as you are building your business you are sending the message that you are operating from a scarcity mindset. You are telling yourself, if I don't work on the weekends or spend extra time working at night then I won't be able to be successful. When you stand in your values and establish clear boundaries, you are coming from a place of abundance and acknowledging that there is enough time and you don't have to work so hard to make money.
In case you need to hear it: It is OK to take weekends off, in fact I encourage it. Make time for yourself and your family - ensure that you are building a business around your life, not your life around your business.
3) Stand firm in your client experience - Your client acquisition system should never stop when you gain a client, you want the end result to be that every client is a fan. For this reason, you need to make sure that you provide your clients with exactly what they need to be successful, no matter what the experts are telling you. Don't feel pressured to have your program be a set time length because that is how your coach does it -- honor what feels good to you and allows you to best serve your clients.
For example, in my line of work, we are often coached to be low touch so that we can reach more clients and make more money ourselves. That doesn't sit well with me - I want each and every one of my clients to know that I am fully invested in them and their results. While your style may not be exactly the same as mine, focus on ensuring your clients feel like they get exactly what they need from you (and more!)
When we are creating six figure businesses, we forget to anchor in a six figure life. We have a misconception that when we level up our business we will level up the rest of our life, but that isn't the case. We have to be equally leveling up all aspects of our lives to experience true success. Focusing on standing firm in the transformation we offer, our values, and the client experience that feels right to us is a way to create a six figure business that honors and fits who we are as individuals and will support our six figure life now and in the future.
I love sharing many of my beliefs, thoughts and at times unpopular opinions.