I would like to share 3 strategies with you on how I SHOW my clients what I can do for them. I say show vs tell because people are always being told what can be done for them, rather than being shown exactly what they need. People like to see themselves in the solution so give them everything they need to picture themselves achieving their goals and experiencing success.
First, it is so important to meet your clients exactly where they are on their journey. Do not have the focus of the conversation be all the things your program has to offer or that you are going to give them the newest secret to success, instead do less talking and more listening. We are all constantly surrounded by people talking at us, it is rare for individuals to really stop and listen - be the one to hear your client. When you hear them, that is where the connection will take place and then you will begin to get at the heart of what isn't working in their business. Here is the thing, the majority of coaching strategies focus on how the coach knows how to run the business better than the individual they are coaching but here is the thing, your client knows how to run their business, they are just stuck right now. Once you can really hear them and really validate their feelings, then they will feel empowered and unstuck.
The second strategy is to touch on your clients current pain points in an empowering way - ask them what is hurting, how can we fix it, what have you tried. Then begin talking about aspirations and really empower your client. Talk about how it’s going to feel when they don’t have the pain anymore, talk about what will be possible, and talk about how different their lives will be. They don’t want you just as a coach, they want you to also be their cheerleader, their friend, the person that is going to be there with them through the whole thing.
And last, show them what you can do for them, show them the possibilities. To do this you can show them the before and after of other clients you have helped, show them your laid-out plan, break down the trajectory and show them step 1, 2, and 3. Show them the possibilities without getting stuck on the how.
Now let me just add a little something here… It is not bragging when you’re telling your clients all the great things you’ve done for others. You have a gift, you are changing lives, and you should share that with people. You can be humble and still brag about the results.
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