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Let’s talk about my favorite subject: money.

1/14/2026

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​Just kidding. It’s sex. But we’ll get to that. Let’s start with money.

​I was born in Brazil - in third-world poverty - and that came with its own set of beliefs about money.
Then I moved to the States… and the immigrant mindset kicked in:
work twice as hard, prove your worth, don’t complain.
It wasn’t just a mindset. It was a badge of honor.
And honestly? It worked… until it didn’t.
Picture
Because eventually you hit a level where working harder isn’t the solution - it’s the problem.
Then I found self-development, and that’s when everything got annoying (in a good way).
Because I started realizing:
half of what I believed about money wasn’t even mine.
It was inherited.
Cultural.
Conditioned.
Handed to me like, “Here, this is what’s true. Good luck.”
So I started pulling it apart.
Not in a “think positive thoughts” way.
In a “why do I keep doing this even when I know better?” way.
And after working with hundreds of women - coaches, consultants, strategists - I saw the pattern so clearly it became impossible to ignore:
When a woman fixes her money-ship…
her strategy finally sticks.
And money starts to follow.
Not because she found the perfect funnel.
Because she stopped snapping back to “safe.”
She stopped restarting every week.
Stopped undercharging.
Stopped hesitating right before she sold.
Stopped doing the weird self-sabotage dance the moment momentum showed up.
So if you’re good at business… but money still feels emotional…
or your follow-through keeps swinging…
You’re not broken.
You don’t need 47 new strategies.
You need to fix your money-ish.
Follow along and I’ll help you do exactly that - so strategy clicks and money follows.
🖤 Rebeca Lima
Half A$$ Hustler®
P.S. If you want the step-by-step version, I turned it into the integration method that changed my life - start with HYPERSPEED™. Instant access, $44.
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    I love sharing many of my beliefs, thoughts and at times unpopular opinions. 

    All grammatical errors are free of charge. 

    Rebeca


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Rebeca Lima, Business Coach
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Photos from caiteesmith photography., Maria Eklind, Nicolas Solop
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